Launch and establish Hotel Hartness, an independently owned boutique property located outside downtown Greenville, as a premier luxury resort destination - not just another hotel option. Drive awareness, bookings, and sustained visibility for the property, its amenities, and Patterson restaurant in an increasingly competitive hospitality market.
Developed and executed a multi-year communications campaign centered on strategic storytelling, strong editor relationships, partnerships, events, and immersive press hosting experiences. The campaign targeted top-tier national, regional, and local outlets across traditional and social media, spotlighting Hotel Hartness’ history, design, amenities, culinary offerings, and unique sense of place to successfully position it as a leading luxury resort in Greenville, the Southeast, and beyond.
Prominent earned media in outlets such as TODAY and Garden & Gun, directly contributing to bookings, widespread awareness, and millions in media impressions. The property earned numerous accolades, including being named the No. 1 resort in South Carolina and one of the top 100 hotels in the world in Travel + Leisure’s World’s Best Awards. Coverage positioned Patterson as a destination restaurant and multi-page feature stories were secured in key driving markets including Atlanta, Charlotte, and Charleston, while sustaining strong local buzz. Instagram following grew significantly following media exposure, press hosting, and influencer visits.
