Shine the national media spotlight on The Cliffs and position the collection of luxury mountain and lake communities among affluent audiences, prospective homeowners, and luxury lifestyle media. Showcase not only the communities’ unparalleled locations and amenities, but also the vision, momentum, and lifestyle behind the brand while supporting awareness around record-breaking sales and exciting growth.
Kate led a national media relations campaign where storytelling focused on South Street Partners, the communities’ exceptional mountain and lake settings, luxury amenities, unique homeowner stories, and noteworthy real estate news. The strategy centered on uncovering timely and distinctive stories that would resonate with national media and reinforce The Cliffs as a premier luxury residential and lifestyle brand. Ongoing outreach to Upstate South Carolina and Western North Carolina media ensured strong visibility in the local markets.
Coverage in outlets including The New York Times, The Wall Street Journal, and Robb Report introduced The Cliffs to untapped audiences nationwide and elevated The Cliffs into the national luxury real estate conversation. High-impact editorial coverage supported broader sales and marketing efforts while helping drive awareness among prospective homeowners nationwide.
