Kate led all press efforts for the Arena for many years and over the course of that time was tasked with spearheading a press campaign celebrating its milestone 25th anniversary, reinforcing The Well as a thriving and vital community asset that gives back to the Upstate, securing leadership profiles, and announcing major plans for the future that would ensure the arena’s competitive advantage and long-term success.
Strategies were highly bespoke and tailored to the unique goals, timing, and audience of each initiative, ranging from the large-scale anniversary campaign and spotlighting community impact to supporting individual concerts, shows, and special events to drive ticket sales. Tactics included developing strong and impactful messaging, executing media events, targeted and ongoing media outreach, and uncovering compelling press angles
Front-page coverage, heartfelt feature stories, headline after headline, and ongoing press hitting objectives for everything from supporting shows and highlighting f&b amenities, to promoting community events and spotlighting leadership. Earned media placements consistently dominated the local press landscape, with editorial coverage celebrating the arena’s legacy and reinforcing its community impact and success today while strategically setting the stage for impactful storytelling surrounding the arena’s future
